We call exact-word web identities that have no added references pure names, because they are simply that; pure… In other words, they have no meaningless additives appended to them, such as .com, .org, etc…
Pure names are most often used as business identities, but they also have some fascinating personal uses. These domains are also referred to as branded identities, alternative or exact names, and the reason they are so special is easy to understand. They are simply:
The shortest, most potent identities in existence