In an attempt to improve their rankings, an Albanian TV station, Zjarr, took a different approach to news broadcasting by hiring a young journalist who presented the news braless.
Albania, located in the Balkans, Europe, is being considered a conservative country, where about 60 percent of the population is Muslim, so this decision caused a stir on the social media, triggering a huge number of comments by people from the country and beyond.
Despite the buzz this decision sparked, it turned out to be a huge success.
”In Albania, where the news is manipulated by political powers, the audience needed a medium that would present the information like it is – naked,” Zjarr TV owner Ismet Drishti told AFP in 2016.
The nudity the journalist showed was simply a way to demonstrate transparency on television.
”We don’t sell sex, we reproduce the news as it is. It’s both symbolic and good publicity,” said Drishti.